Privacy Policy

1. Introduction & Scope

Raithu Vikas ("we", "us", or "our") is committed to protecting the privacy and confidentiality of Indian farmers, institutional buyers, input suppliers, logistics transporters, and agribusiness partners using our web platform, mobile applications, and connected IoT services.

This Privacy Policy outlines our data processing standards in strict accordance with the Digital Personal Data Protection (DPDP) Act, 2023, the Information Technology Act, 2000, and applicable Reserve Bank of India (RBI) fintech data localization mandates.

2. Information We Collect

Depending on your role on the platform, we collect the following categories of data:

• Farmer KYC & Identification: Name, phone number, village/district, state, and Aadhaar-based OTP verification details.
• Farm & Land Records: Landholding acreage, survey numbers, soil types, irrigation sources, and crop sowing history.
• Financial & Payment Data: Bank account numbers, IFSC codes, UPI IDs, and transaction records for trade escrow settlement.
• Logistics & Location Information: GPS coordinates of farm gates, delivery pickup/drop coordinates, and live freight transit tracking.
• Agronomic & Drone Imagery: Multispectral satellite/drone imagery (NDVI), pest diagnostic photos, and weather telemetry.

3. How We Use Your Data

Your data is processed exclusively for legitimate agricultural commerce purposes:

• Facilitating direct marketplace auctions and forward contract farming agreements.
• Calculating your proprietary AgriScore to unlock low-interest institutional loans and credit lines.
• Dispatching on-demand freight trucks, tractors, harvesters, and precision spray drones.
• Issuing automated crop advisory, weather alerts, and government subsidy notifications.
• Ensuring quality grading transparency and immutable QR-code farm traceability.

4. Information Sharing & Disclosures

We do not sell, rent, or monetize your personal or farm data to third-party advertisers. Data is shared strictly on a need-to-know basis with:

• Verified Buyers: Necessary crop quality reports and dispatch location details to finalize purchase orders.
• Regulated Lenders: Credit scoring variables and harvest cashflow history shared only upon your explicit consent.
• Transport Drivers: Pickup and delivery contact numbers for scheduled freight dispatch.
• Statutory Authorities: When required by Indian law, APMC mandi regulations, or court orders.

5. Data Security & Storage

All data is stored in certified, Tier-4 cloud data centers located within the Republic of India in compliance with data residency laws. We employ:

6. User Rights & Data Protection

Under the DPDP Act 2023, you retain sovereign ownership of your information, including:

• Right to Access: View all profile, crop listing, and transaction history stored in your account.
• Right to Correction: Update outdated land records, contact details, or bank information in Account Settings.
• Right to Erasure / Account Deletion: Request full purging of your account and personal records.
• Right to Withdraw Consent: Revoke consent for third-party credit sharing at any time.

7. Cookies & Local Storage

We use essential local storage cookies to maintain authentication state, remember your selected preferred Indian language, and store offline farm diagnostic drafts. No invasive third-party tracking scripts are deployed.

8. Grievance Officer & Contact

In accordance with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, the contact details of the Grievance Officer are provided below: